Comparable sales · Two-letter domains

The 20 Highest Reported Sales of Two-letter domains under .de

Two letters, 676 combinations using the basic Latin alphabet: concise names sought as corporate initials, abbreviations and brands.

US$206,796
Highest sale
US$70,485
Median of the top 20
US$1,656,132
Total of the top 20
2010–2024
Sale years

All figures refer only to the 20 listed top sales. The median is the median of these top sales, not a typical market price.

The highest publicly documented domain in this selection is em.de at US$206,796 (2023), followed by On.de at US$140,240. The 20 highest documented sales range from US$40,321 to US$206,796; the median of these top sales is US$70,485.

Ranking by sale price

20 entries
#DomainSale price (USD)YearVenueCategory
1em.deUS$206,796Original sale price: €190,0002023NameControlNot assigned
2On.deUS$140,240Original sale price: €119,0002021SedoNot assigned
3wm.deUS$139,048Original sale price: €107,1002013Private saleNot assigned
4WG.deUS$117,876Original sale price: €102,5012018SedoReal Estate
5se.deUS$100,895Original sale price: €85,0002020Private saleNot assigned
6in.deUS$99,969Original sale price: €77,0002013Private saleNot assigned
7RS.deUS$79,800Original sale price: €70,0002020SedoNot assigned
8hx.deUS$76,006Original sale price: €70,0002024Private saleNot assigned
9sg.deUS$73,802Original sale price: €62,4752021Private saleBusiness & B2B
10FV.deUS$70,760Original sale price: €58,0002020SedoNot assigned
11GP.deUS$70,210Original sale price: €59,5002021SedoNot assigned
12UG.deUS$69,500Original sale price: €50,0002010SedoNot assigned
13WV.deUS$68,400Original sale price: €60,0002022SedoNot assigned
14IA.deUS$62,150Original sale price: €55,0002019SedoNot assigned
15IT.deUS$55,370Original sale price: €49,0002019SedoTechnology & IT
16vc.deUS$50,696Original sale price: €45,2202019Private saleNot assigned
17UH.deUS$50,456Original sale price: €47,6002016Private saleNot assigned
18tm.deUS$42,743Original sale price: €33,3202012Private saleNot assigned
19eb.deUS$41,094Original sale price: €29,7502014Private saleNot assigned
20bx.deUS$40,321Original sale price: €34,2202020Private saleNot assigned

Data as of September 2026. Prices are in US dollars. Original USD amounts are retained; other currencies use documented source conversions or historical rates as explained in the methodology. Original non-USD amounts are shown alongside. Sale dates are displayed at most as month and year, or year only where appropriate. Reported amounts can differ in their treatment of taxes and fees. A source line identifies documentary evidence when the venue is not known; additional source details for known venues remain internal. Compiled to the best of our knowledge from reported transactions; errors and omissions remain possible.

Cite this ranking

Attribution wording with link (CC BY 4.0), ready to copy:

For documented comparable transactions, see <a href="https://domainsalesdatabase.com/de-domains/most-expensive-de-domains-2-letter.html">The 20 Highest Reported Sales of Two-letter domains under .de</a> at Domain Sales Database. Prices are in USD; data as of September 2026.

More attribution wording and licence notes →

What this ranking shows

The ranking is led by em.de at US$206,796, sold in 2023. Venue: NameControl. The median of these 20 listed top sales is US$70,485. It describes this selection, not the wider market. Smaller transactions and undisclosed sales are not represented by a top-list median. The listed prices total US$1,656,132. Bundle totals and allocated shares must be read according to their labels.

Features of this ranking

  • 11 of the 20 sales fall between 2018 and 2021. Transactions from that period may not be directly comparable with today's market.
  • 20 entries were originally reported in currencies other than USD (20× EUR). Their dollar equivalents also depend on the documented conversion basis.
  • 10 entries are documented private sales outside publicly identified marketplaces.

10 of the 20 entries (50%) are documented private sales. The list contains 10 sales from 2020 onward. Its most recent dated entry is hx.de, from 2024. The average name length is 2.0 characters, excluding the extension. The most frequent assigned industry is Real Estate, with 1 entries.

Records are outliers

The highest price is 2.9 times the median. Relevant comparable sales matter more to an individual valuation than the record alone.

Timing matters

Prices from 2010 and 2024 reflect potentially different demand, buyer behavior and market conditions.

USD with original amounts

An original US-dollar price stays in dollars. Other currencies are shown with their USD equivalent and original amount. Historical conversion does not adjust for inflation or market cycles.

Data and methodology

These rankings use documented sales from marketplaces, industry publications such as DNJournal and supported private reports. Duplicate reports, failed transactions and unsupported records are checked before inclusion. Read the methodology for selection rules and limitations.

The rankings are compiled in good faith. The underlying reports come from third parties and may contain errors, so mistakes cannot be ruled out. No guarantee or liability is accepted for completeness, accuracy or currency. The rankings do not replace an assessment of an individual case.

Data as of September 2026. If you know of a documented sale that is missing here, let us know.

What this ranking can and cannot show

The sales above cover only part of the market for .de domains. Available figures come mainly from marketplaces and industry sources that report selected transactions.

Only some marketplace transactions become public. Many buyers and sellers agree to keep the transaction or its price confidential. Direct acquisitions involving owners, companies and brokers are often absent from public reporting.

The gaps are particularly visible among memorable generic names and category-defining keywords. A missing recorded price does not establish that a domain has never changed hands, or that no price is known elsewhere.

The .com market provides an illustration of the same reporting limitation: Prime.com is an international example. Amazon's acquisition was documented in 2018, and broker Andrew Rosener later confirmed helping Amazon acquire the domain. The cited reporting does not establish an exact purchase price. Speculative figures and former asking prices cannot give the transaction a defensible position in a price ranking. Acquisition report · Broker interview

This ranking therefore shows the highest publicly documented .de sales recorded in the database. It does not establish the highest prices ever paid for .de domains or the upper limit of that market.

In detail: Methodology and limitations

Frequently asked questions about this ranking

What is the highest recorded sale in this ranking?

em.de leads this selection at US$206,796, sold in 2023. This is the highest qualifying recorded price here, not proof of the highest price ever paid.

Where do the prices come from?

Marketplaces, industry publications such as DNJournal, industry forums and documented private reports. The methodology explains checks, selection rules and exclusions.

Does this ranking show what my domain is worth?

No. It records prices for other domains. A valuation needs comparable transactions and an assessment of the particular name and market.

Why can the English and German rankings differ?

The English edition selects and ranks by USD, while the German edition uses EUR. Historical exchange rates can change the order, the selected resale and entries near the cutoff.

Why is a well-known domain missing?

Its price may be undisclosed, its transaction may not qualify as a domain-only sale, or it may not meet this list's scope or cutoff. No recorded price does not mean no value.

Why does the list show only a year or month?

The display avoids implying a precise contract date that the evidence may not support. Coarser display does not replace checking the underlying sale period.

May I reuse this ranking?

Yes. Published rankings are licensed under CC BY 4.0. Credit Domain Sales Database, link to the source and license, and indicate changes as applicable. The unpublished underlying collection is not included.

Compiled by

Christoph Grüneberg, Dipl.-Ökonom (economist)

Active in the internet business since 1997, DENIC member since 2006, more than 12,000 domain transactions as investor, broker and independent valuation expert. Curator of Domain Sales Database; managing director of QBK Schutzrechte Treuhand GmbH, Wuppertal, Germany. More about the database

Last updated: September 2026 · data as of the database snapshot

Related rankings

All rankings draw on the same underlying data (as of September 2026).

Overall ranking

By year

By domain pattern

By industry

Other extensions

All extensions at a glance: Domain sale prices by extension · All rankings on one page

Comparable sales for a specific domain?

Top rankings show the peak of the market. For an individual domain, comparable sales of similar length, meaning and industry matter. On request we prepare extracts from the database, such as all documented sales in a category or domain pattern.

Request a data extract

For a reasoned assessment of an individual domain, the publisher prepares domain valuation reports. Looking to acquire or sell a particular domain? Domainbroker.de handles negotiations, acquisition and transfer.

  1. 1 Illustrative editorial selection based on clarity, brevity and relevance to the category. This is not an appraisal of any domain. The order does not rank names by value or sale price. No recorded price does not establish that a sale occurred, that no price is known elsewhere, that the price was zero, or that the domain is worth less than the listed sales. ↩